Email Marketing isn’t, SPAM, Dude!

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Smooth Jazz and More depends on our listeners to continue broadcasting. Much of our outreach is thru “word of mouth,” ads and promos on our web stream and website, and email marketing and distribution. I use the latter constantly generate interest in our radio station and, more importantly, try to raise funds to keep our internet radio station afloat. I also look to independent artists to provide them with an outlet to present their music.

I’ve been using Mailchimp for the station’s email marketing for about a year and a half now. It’s been a very valuable tool to get the message to getting our station noticed.  After I send a newsletter, I receive a report that tells me how many readers opened it, how many clicks on the links I provided, when an email cannot be delivered to an email server and whether the reader has unsubscribed.

It’s not a big deal for me when a reader decides to unsubscribe from the newsletter.  It may be because they no longer want to follow anymore.  But when a music artist decides to target our internet radio station’s email marketing for SPAM abuse, that really pisses me off, because it threatens our future to stay afloat.  Now I don’t know why they would do that, other than they simply don’t know.

Usually, when you unsubscribe from an email, Mailchimp gives you a few reasons why you’re doing so. Choosing SPAM as the reason for unsubscribing automatically sends a message to the user that the email provider may target the account for abuse. In our case, it also may prevent the sender from sending future emails to their servers.

If there’s one thing I’ve learned, it’s that you know who your allies are, and who your enemies are. I won’t expose the person, but for the record, their music won’t be broadcast on my radio airwaves again. Their music was crap to begin with, so it’s no loss.

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About smoothjazzandmore

I'm a TV producer and an Internet radio broadcaster. I also write for my blogs (An Op-Ed Blog and a Football Blog) here at WordPress.
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