The disintegration of the Smooth Jazz format across the US FM radio airwaves continued, as San Diego’s long-time Smooth Jazz radio station flipped formats a few months ago, with little fanfare. KIFM had been broadcasting Smooth Jazz music for over 20 years and abandoned the format to play Adult Contemporary, even though there are over 4 radio stations playing the same music in the San Diego area.
“I was the first person to be laid off.” said William Tayari Howard, who worked at KIFM for 16 years as a Smooth Jazz disc jockey before management handed him his pink slip in May, 2011. “After me, they laid off the rest of the house, so to speak, somewhere between 10 and 14 people.”
The radio station’s parent company, Lincoln Financial Media, decided on the change after the implementation of Neilsen ratings’ “People Meters” in 2007. “To them, it’s about the money,” Howard said the company’s decision to change formats. “To me, it’s about the music.”
The Smooth Jazz format continues to exist in HD format, which unfortunately, many listeners wouldn’t be able to get without purchasing an expensive HD tuner.
Source: San Diego Reader.com Feb. 29th, 2012.