Four years ago, the Canadian Television and Radio Commission passed a law requiring cable and satellite operators to black out US channels that contain the same content on Canadian television.
The reason for this ruling was to “protect” Canadian advertisers from a loss of revenue. The direct impact of this ruling is the Super Bowl, the highest rated sporting event on television.
However, if you watched last night’s showcase event, you would have seen promos of CTV’s programming. In fact, less than three quarters of the ads were of new commercials and many others were recycled ads. Which begs the question, is CTV and it’s parent company Bell Media, strapped for cash?
It’s bad enough the company have relegated their own sport, the CFL to cable. For them to put the NFL on a higher pedestal than their own national sport is un-Canadian. I also find it hard to believe that a company that is profiting from its wireless division is depending on the Canadian government for protection. Actually, I do believe it, because corporations have been performing this type of “Socialism’ in the US for years.
However, if money is so tight, then Bell Media should stick with selling phones, ditch it’s TV and cable business and stop putting the viewer in the middle of their problems!