Ever since starting our website in 2001, Smooth Jazz and More has been looking for ways to help generate revenue. As you may know, we don’t have sponsors and we rely on different options to bring money in and help us stay on the air.
One of the ways we’ve tried is through Pay-Per-Click advertising.
Pay-Per-Click, or PPC for short; is an Internet advertising model used to direct traffic to websites. Advertisers will pay a publisher, or in my case, a website; a specified amount of money when a visitor clicks on an ad on a home page. One of the things that is key to creating a successful ad campaign online is to create the right “keyword”.
Advertisers will typically bid on phrases that are relevant to their target market. For visitors to our website, the most common keyword or phrase would be “Smooth Jazz”. If you Google the phrase, you’ll see the top websites visitors have gone to. Our website is not one of them. However, if the Google the phrase “Smooth Jazz and More”, you’ll find our website is at the top of the search listings. So, creating the right keywords and phrases are important to being seen.
There are three big PPC advertisers on the Internet; Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. However, there are other Internet PPC companies out there. One is called, “BizzClick”. The company is based out of Edinburg, United Kingdon with offices in London and New York.
Customers are directed to the company’s Advertiser page and Publisher page on the main page. There, they are given the overview of the company, latest news and testimonials of previous clients. They offer clients a 24/7 support team, personal managers for each client, and a large variety of tools to create the best advertising campaign. “BizzClick” also has loyalty program for frequent users.
Now, I did some research on the company and found that they did have some issues with generating Trojans and viruses on their website, this according to industry forums. The company disputes the allegations, but with all websites, you should proceed with caution.
We’re going to continue using Pay-Per-Click advertising for the foreseeable future, as it has become a very effective tool for us. We encourage visitors to our website to click on our advertisements so we can get the most money possible from our client’s PPC campaigns.