It was supposed to be the re-birth of awards show. But in the end, poor ticket sales doomed it. Today, organizers for the 2011 Oasis Contemporary Jazz Weekend announced it’s cancellation via email.
It hasn’t been determined if the awards scheduled to be handed out this weekend will still be announced. Also uncertain is whether refunds will be handed out to those who’ve already purchased their tickets. Organizers say they sold barely 200 VIP Tickets and less than 50 individual tickets over a four month period.
In it’s correspondence and on it’s website, organizers explained the challenges they faced in getting publicity.
“…we advertised extensively on radio, online and in magazines. We got generous support from the San Diego newspaper. We signed the biggest names in the business, almost 50 of them, and planned two exciting shows. And it fell flat.”
Unlike 10 years ago, the nation was not yet at war in Afghanistan and the economy was still in very good shape. In the end, the nation’s dismal economy was the event’s downfall.
Which also begs the question, “is the smooth jazz genre dead?”
Over the last three years, dozens of FM radio stations in major markets across the country have dropped the format. Much of it has to do with poor ratings. However, you can’t always depend on companies who have a “bottom line”. Once the gravy train is gone, it’s usually gone for good.
Personally, the genre will always live on via Internet radio, including here on Smooth Jazz and More. But in the case of this weekend’s cancelled awards show, I think it really has to do with thinking “too” big out of the box.
Organizers have allot of explaining to do in the weeks ahead! Good luck with that one!