More sad news in the advertising world. A few weeks ago we lost infomercial king, Billy Mays.
Today we’ve just learned thas Gidget, the famous chihuahua from the Taco Bell commercials died at the age of 15.
She made her TV debut in 1997 and charmed us by saying “¡Yo quiero Taco Bell!” (Spanish for I want Taco Bell!)
She went on to star in countless other versions of the Taco Bell ad campaign until 2000 when they stopped using the Chihuahua.
The voiceover work for these commercials was provided by voice actor Carlos Alazraqui.
The figure grew popular, so much so that toy figures of the dog were produced, and “Yo quiero (X)” became a recognized piece of pop culture.
The dog also started two other catch phrases, “Drop the chalupa!” which briefly became an oft-quoted phrase on SportsCenter, and “Viva Gorditas!,” meaning “Long live Gorditas!”
In a noted crossover with the 1998 Godzilla film, the dog famously attempted to trap the legendary monster in a box, goading the beast with the phrase “Here, lizard lizard lizard…” only to see Godzilla’s size and respond “Uh-oh… I think I’m going to need a bigger box.” (a reference to Jaws)
She was a gem! May she rest in peace!!