One of the biggest challenges of broadband Internet access is to provide service to potential customers in areas of low population density, such as to farmers, ranchers, and small towns.
In cities, where the population density is high, it’s easy for a service providers to recover equipment costs. But rural customers may need to acquire expensive equipment to get connected.
Several rural Internet solutions exist, though each has its own pitfalls and limitations. Some choices are better than others, but are dependent on how proactive the local phone company is about upgrading their rural technology.
Wireless Internet Service Providers (WISPs) are rapidly becoming a popular broadband option for rural areas. One company that’s making this happen is Hughes Net. Hughes Net provides customers access to the World Wide Web by providing satellite Internet service. High speed Internet service is accessible the same way satellite television is available.
Eventually, competition among Internet access provider will lead to great deals online.