NBC’s struggle with ratings took another hit when the peacock network cancelled, “My Own Worst Enemy” and last year’s holdover from the post-writers strike, “Lipstick Jungle” because of poor ratings.
“My Own Worst Enemy” with Christian Slater was heavily promoted during the Beijing Olympics, but failed to gather an audience. “Jungle” was given a second chance this fall, but never could find it’s legs in it’s time slot.
Other shows that were introduced this season by the network’s entertainment co-chairman, Ben Silverman, including Knight Rider and Kath and Kim, have also failed to attract viewers — as have almost all the other scripted series on NBC’s schedule. None of the network’s new shows have managed to crack Nielsen’s top 20 so far this season.
NBC has been ranked last in overall ratings for the past two season and appears certain to retain that position this season, as well.
The network’s poor showing may also be taking down it’s affiliates, as well. This month’s November sweeps period may spell disaster for those who depend on the network’s prime time programming for a lead in their 11pm newscasts.
It’s a pitiful showing from the network that once dominated prime time television during the 80’s and 90’s. The question many in the industry are trying to answer is…”How low can NBC go?”