SoundExchange’s latest defense of it’s exceedingly-high CRB webcast royalty rate is that Internet radio operators,
…simply aren’t doing enough to monetize their streams. Webcasters, should be selling more advertising at higher rates, and/or charging more listeners higher subscription rates.
Easier said than done, John!!
Internet radio broadcaster doesn’t have a significant advertising pool yet! Their ad base has shrunk considerably due to the uncertainty of the industry’s future!
Live365, our Internet radio provider, has seen it’s streaming hours down a third of what it was last year.
The company has also increased it’s rates on broadcasters by nearly 50% percent! Thus, Internet broadcasters have either reduced it’s listening hours or closed up shop entirely! Couple that with what SoundExchange is asking for and you have a recipe for disaster!
John!!! You can’t keep nickel and dimming the very people who are making your industry relevant in order to stay alive! Otherwise, you wind up losing even more money in the end! The industry needs a chance to grow and nurture it’s base!
STOP USING LAME-ASS EXCUSES TO MAKE YOUR POINT, JOHN!! YOUR IGNORANCE IS SHOWING!!